Benoit Florençon

NikeLab x Sacai

NikeLab x Sacai / Holiday Editorial

published in Hypebeast on December 9th, 2015

Towards the end of 2015, Nike China flew me to Japan to photograph a fashion editorial for their collaboration with Japanese fashion powerhouse Sacai. The shoot was set in various locations around Tokyo, including a house converted as a studio, an old dojo and a high school gymnasium. The brief highlighted the importance of movement but I wanted the result to also have an architectural flavor.  

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